Kyiv art scene favourite exhibits her wares in Lviv

  • Evgenia Gapchinskaya presenting  her  “Warm  exhibition”  in  Lviv’s  Green Sofa
  • Kyiv art scene favourite exhibits her wares in Lviv
  • Kyiv art scene favourite exhibits her wares in Lviv
  • Brand conscious: Toys, posters,  T- shirts and bags accompanied  the exhibition
Issue 21, February 2010.

Popular fairytale artist Evgenia Gapchinskaya brought her cheerful fantasy world to Lviv in January with a typically fun and frivolous exhibition at the city’s Green Sofa Gallery. In keeping with the artist’s highly sophisticated marketing and branding strategy the exhibition also included a range of branded Gapchinkaya T-shirts and other memorabilia.