Interview with designers ‘Yassen Samouilov’ and ‘Livia Stoianova’, creators of the stylish brand ‘On Aura Tout Vu’

  • Interview with designers ‘Yassen Samouilov’ and ‘Livia Stoianova’, creators of the stylish brand ‘On Aura Tout Vu’
  • Interview with designers ‘Yassen Samouilov’ and ‘Livia Stoianova’, creators of the stylish brand ‘On Aura Tout Vu’
Issue 44, March 2012.

What inspired each of you as children to become designers?
On aura tout vu livia & Yassen: Anything can provide inspiration, colors, streets, people, lights, and even traditions. Being a designer permits you to be in touch with all aspects of art in fashion.

How can modern fashion designers succeed in standing out from the crowd? Could an unknown designer emerge from obscurity in a relatively unknown market like Ukraine and become internationally successful?
On aura tout vu livia & Yassen: Yes it is possible with a unique style and a strong brand. The most important thing is to resist conformity, to stay faithful to your style and believe in your work.

Where do you, and did you get the inspiration for your latest designs?
On aura tout vu livia & Yassen: From the world, from life, from everything which is around us. For the last show it was fire and light.

What is the secret to the continued popularity and success of your glamorous and extravagant designs? What celebrities are fans of “On Aura Tout Vu”?
On aura tout vu livia & Yassen: There are no secrets. Our fashion is a mirror of what we are.We love to create fashion with humour, fun and elegance.Aurelie Dupon, Victoria Bedos, Lady Gaga, Isabelle Adjani, Glen Glose, Shy’m, Patrica Kaas, Aura Dione , Marilou Berry, are all fans but we have so many not so famous fans and they are as important to us as the celebrities.

What tips do you have for any young designers making their debut at the upcoming Lviv Fashion Week shows?
On aura tout vu livia & Yassen: Work, enjoy and don’t follow the fashion. The fashion must follow you:-)

Lviv is famed as a gateway city linking Europe with Eurasia. How do you think the fashion trends of the two regions compare?
On aura tout vu livia & Yassen: It is a very unique mix of cultures and it can have a strong influence on designers.

Ukraine is perhaps most famous for having the highest ratio of catwalk models per capita of any nation on the face of the earth. Have you ever worked with Ukrainian models and what was your overriding impression?
On aura tout vu livia & Yassen: Of course. We often have the possibility to work with Ukrainians models. They are very nice, intelligent and very good professionals. In France the most famous are: Milla Yovovich, super model and actress, famous from The Fifth Element and Zoolander. Also Olga Kurylenko, best known as the ‘Bond girl’ in the 22nd James Bond movie.

What are your top tips for what will be hot during the coming spring-summer season?
On aura tout vu livia & Yassen: Red, orange, white, purple and many mixed prints. The fashion trends are good but style belongs to the character of each. Don’t follow trends, be yourself, and express your personality.